The crypto and blockchain market has been booming in the last few years. We have worked for a wide variety of start-ups, helping them to gain visibility in this crazy gold rush. Zafiro was a crypto exchange project that unfortunately never made it to launch due to external circumstances beyond our control. Despite that we created a full branding package for them, including their logo. By starting from the shape of a hexagonal sapphire (”Zafiro” is the Spanish word for “sapphire”), we created an elegant identity that spreads to both print and digital assets. Branding is very important for us because it overlaps with many other services we offer. It’s the closest you can get to the client’s core values and facilitates the accomplishment of related tasks like marketing and graphic design.