One of our most challenging productions so far has been participating in this large-scale digital campaign, which involved creating assets for digital display banners and social media paid ads for Hilton Hotels APAC. The campaign required us to produce 300 assets in the first two weeks of production and a total of 1,000 assets over a two-month timeframe. Due to the multi-channel nature of this campaign, we had to create multiple sizes for each asset, resulting in a massive project management effort. Hilton provided the repeatable creative device "When _ _ it Matters Where You Stay." as well as the design guidelines already used for their global campaign. Our role was to adapt these for multiple local markets within the APAC area. The most challenging part was sourcing the right imagery for each market, considering both physical and cultural features.